Trade marks or brands inform your customers that the goods and services on which they are used come from you. It is a distinctive sign or indicator used by an individual, business organisation, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.


A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on colour, smell, or sound.


Your brand is important and in order to protect it, you should register it as a trade mark. You can also view existing registered trade marks via the Intellectual Property Office at